Wednesday, 27 February 2013

MOBILE BANKING: YOUR DIGITAL WALLET


Mobile banking is a reality today. Even a few years back the use of mobile was restricted to making and receiving calls. Now with science and technology making progress every hour it is possible to accept
that technology will make progress as well.mobile banking is the state
of the art process that has been introduced in the banks to make sure
that the customers are better equipped with all the systems and
process. For all the people who have accounts in the banks can avail
the services and for those who don't have an account must be
encouraged to create a new account and avail this service.

This is indeed a technology that will help the clients by decreasing
their dependency on the banks. Mobile banking can be accessed through
mobile and people can use it for their benefit and they don't have to
be physically present at the banks for checking the account balance.
Mobile banking has made life a lot of easier and this is a programme
that is being used by the younger generation   a lot more , but if you
are middle aged or senior person you can certainly avail it because it
is genuinely user-friendly.

Banking through mobile phones has been common in developed countries
for years. Lately,some innovation commercial banks namely,
Dutch-Bangla Bank Ltd, BRAC Bank Ltd and Mercantile Bank have launched
mobile banking in our country. Many banks have SMS banking  services
but this is a part of m-banking. A real m-banking can act like a
digital wallet or more than that. Some other banks are preparing to
take this great opportunity of the latest banking innovation. One of
the fundamental objectives of any technology is to make life easier.
In course of time several revolutionary technologies have promoted the
banking service distribution channels. For instance, phone banking, pc
banking industry is mobile banking.

Change is something inevitable in every sphere of our life. Banking is
also no exception to that. Considering all other factors it is been
duly observed that m-banking can be the best alternative for ensuring
better service to the valued clients.the real potential of "
m-banking" may be to make basic financial services more accessible to
millions of poor people across the world. As mobile phone use
expands,so may opportunities to bank the unbanked. With m-banking,
low-income people no longer need to use scarce time and financial
resources to travel to distant bank branches. And since m-banking
transactions cost far less to process than transactions at an
automated teller machine (ATM) or branch, banks can make a profit
handling even small money transfers and payments. Mobile phones are
already reaching the unbanked poor:in our country about half of the
people who do not have a bank account many who are poor-do own a
mobile phone or have access to one.

Some leading private commercial banks in our country have already
launched internet Banking. It helped customer's round-the-clock access
to their banks. Customers could check out their account details, get
their bank statements, perfrom transactions like transferring money to
other accounts and pay their bills sitting in the comfort of their
homes and offices. However the biggest limitation of internet banking
is the requirement of a PC with an Internet connection. Mobile banking
address this fundamental limitation of internet Banking, as it reduces
the customer requirement to just a mobile phone. Mobile use has seen
an explosive growth in our country.according to the Bangladesh
Telecommunication Regulatory Commission (BRTC) the mobile subscribe
base in Bangladesh hit 85.455 million in the December 2011.

The main reason that Mobile Banking scores over Internet Banking is
that it enables ' Anywhere Anytime Banking'. Customers don't need a
computer terminal to access their bank accounts, now S/he can do so
while even waiting for the bus to work, while travelling or  when they
are waiting for the bus to work, while travelling or when they are
waiting for their orders to come through in restaurant. The scale at
which Mobile banking has the potential to grow can be gauged by
looking at the pace users are getting mobile in this country.

Several Mobile Banking models are in vogue varying on the basis of who
will establish the relationship for account opening,deposit taking,and
lending etc. With the end customer,the bank or non
bank/telecommunication Company (Telco). Models of branchless banking
can be classified into three broad categories-Bank Focused,Bank-Led
and Non Bank-Led.

The bank-focused model emerges when a traditional bank uses
non-traditional low-cost delivery channels to provide banking services
to its existing customers. Examples range from use of automatic teller
machines (ATMs)to internet banking or mobile banking to provide
certain limited banking services to the customers. This model may be
seen as a modest extention of conventional branch-based banking.

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